Adobe Introduces New Visual Identity: Sharper, Bolder, Redder

Adobe has officially unveiled its refreshed visual identity—a result of collaboration with Mother Design, a creative agency based in New York and London. The revamp draws inspiration from Marva Warnock’s 1982 design, with Mother describing their approach as an effort to create something “timeless,” as if the design had always been an inherent part of Adobe’s identity (via Creative Boom).

What’s most significant about this refresh is how it dramatically simplifies Adobe’s brand expression. Previously, the ‘A’ icon and the ‘Adobe’ wordmark appeared as two separate entities. Now, they’ve been unified into a single, cohesive design.

While the new logo is the centerpiece, numerous other elements have also been refined, most notably the simplification of Adobe’s color palette. The focus is now firmly on black, white, and a revitalized Adobe Red: bolder, clearer, and more resistant to visual clutter in an ocean of rainbow-gradient logos. This kind of strategic reduction makes the design system easier to maintain and harder to forget.

Another key innovation is the introduction of the Adobe Lens, a red frame that highlights imagery. This unifying element symbolizes Adobe’s role as a gateway to transformation and creativity, while also providing adaptive brand recognition across platforms. The Adobe Lens has been carefully designed for flexibility, with distinct behaviors (transform, stage, focus) and multiple visual treatments (primary, full flood, red wash), ensuring consistency while remaining adaptable across various media.

This evolution also extends deep into Adobe’s product ecosystem through a unified design system. Each product brand now features updated lockups using Adobe Clean Display—a typographic evolution developed in collaboration with Adobe’s in-house type design team and MCKL Type. Working alongside Adobe’s product team, Mother Design also developed a cohesive UI expression system based on Spectrum, Adobe’s product design framework. The system features redrawn icons, flexible containers, and unified motion behaviors to help highlight product capabilities across applications.

Despite the many changes to Adobe’s visual identity, the result feels remarkably harmonious. More broadly, this refresh stands as a strong example of how a global brand with deep heritage can evolve without losing its essence, while positioning itself for future growth. Mother Design didn’t burn Adobe’s old identity to the ground—they did what every smart redesign should do: evolve it.

At a time when many brands are quick to discard their legacy in the name of reinvention, Adobe’s approach feels refreshingly mature