Description

VML is looking for a Social Media Manager to lead the development, execution, and optimization of social media strategies that drive brand awareness and audience engagement. In this role, you will oversee the day-to-day management of social media activities while mentoring and supporting Social Media Officers. You will collaborate closely with creative teams, content specialists, and designers to develop informative and engaging content, ensuring all community initiatives align with the brand’s overall marketing strategy. You will also manage publishing calendars, messaging, and visual assets across social platforms, monitor and respond to community interactions in accordance with brand guidelines, and analyze performance to continuously optimize content and channel effectiveness. The ideal candidate has a strong understanding of social media trends, social listening, audience engagement, and reporting, with the ability to translate insights into impactful strategies that generate meaningful results.

Qualification

• At least 2 years of social media, content, and/or online brand marketing experience
• Extensive knowledge of current and emerging social channels
• Proficient with social media analytics and listening tools
• Superior writing and copy editing skills
• Experience with online monitoring and measurement platforms
• Technical understanding of existing social media platforms
• Effective time and project management skills, with the ability to organize and prioritize efficiently
• Proficient in Microsoft Excel, Word, and PowerPoint.