Description

Cheil Indonesia is looking for a Creative Strategist to translate product marketing goals, key selling points, and consumer insights into strategic creative directions for AI-driven campaigns. In this role, you will develop structured creative briefs and prompt frameworks, ideate campaign angles, short-form video storyboards for Reels, TikTok, and Shorts, and key visual concepts that showcase smartphone features and lifestyle use cases. You will monitor social media trends, viral formats, and cultural moments to identify opportunities for timely and relevant AI-generated content, while leveraging audience behavior and digital data to refine messaging and strengthen creative recommendations. Working closely with digital strategists, media, production teams, and AI Creative Specialists, you will ensure ideas are strategically aligned, feasible, and effectively executed. You will also analyze campaign performance metrics, including hook rates, click-through rates, and engagement, to continuously optimize creative direction, while reviewing AI-generated outputs for visual quality, product accuracy, brand alignment, and ethical AI compliance before publication.

Qualification

• 3-5 years of experience in creative strategy, digital planning, or social content strategy (brand-side or agency).
• Proven track record of developing concepts for short-form video and digital-first campaigns.
• Direct experience or strong hands-on familiarity using AI tools (e.g., ChatGPT, Claude, Midjourney, Runway) for ideation, briefing, or content creation is preferable
• Background in consumer electronics, smartphones, or fast-paced lifestyle tech is a strong plus.