Creative Content Writer

GoTo Group | Jakarta, Indonesia | 27/04/25

Description

If you’re looking to be part of a dynamic, highly creative, and data-driven team while honing your storytelling skills across various formats and platforms, this role is for you. As a Creative Content Writer, you'll be responsible for crafting short, medium, and long-form content across both offline and digital channels, including ad copy, blogs, CRM content (email newsletter, push notification, WhatsApp), digital/social ads, and scriptwriting. You'll collaborate closely with designers, strategists, and marketers to create compelling narratives that drive engagement and conversion based on data and insights. Your work will play a key role in executing and optimizing brand marketing campaigns, ensuring every piece of content resonates with our audience and supports business objectives.

Qualification

  • At least 2 years of work experience in creative fields, especially copywriting and content writing.
  • A strong portfolio showcasing versatility in short, medium, and long-form writing across different platforms.
  • A creative design-thinking and problem-solving mindset with the ability to craft compelling narratives that engage audiences.
  • Excellent communication skills
  • Adaptability: Ability to navigate, transform, and embrace changes skillfully. Open to new challenges and excited to explore them
  • Fluent in English (speaking & writing) is a plus
  • A keen eye on noticing new trends in design, social media, storytelling, and the content creation world.
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About

GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.

GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.

Address

Gedung Pasaraya Blok M, lantai 6-7 Jl. Iskandarsyah II No. 2, Jakarta 12160