Indonesian Graphic Design Exhibition
Frankfurt Book Fair 2016
Indonesia National Stand
In 2015 the Frankfurt Book Fair presents “the vibrant literature, talents and the rich culture of one of the most populous and ‘young’ countries in the world, of which only little is known in Germany”, INDONESIA as the Guest of Honor.
For the Guest of Honor, the appearance has a twofold significance: not only does the country’s literature and culture get to be center of attention at the world’s biggest trade fair for books and media, so too does the country-specific book industry.
The Frankfurt Book Fair is the biggest book and media fair in the world – with around 7,300 exhibitors from around 100 countries, more than 300,000 visitors take part, and more than 11,000 journalists from 66 countries reported. It also organized the participation of German publishers at around 20 international book fairs. It maintains the most visited website worldwide for the publishing industry at www.book-fair.com and its directory of decision makers in the book and media industries features around 40,000 contacts.
“Last year we introduce 17.000 islands of imagination to showcase Indonesia’s creative imagination as guest of honor, and the results is beyond our imagination…This year we are fortunate to celebrate and showcase one out of the 17.000 imaginations, the first collective graphic design exhibition from ADGI at International level”. – Quoted Emir Hakim, Exhibition Director & Business Development Director of ADGI.
Seeing Words examines the importance of this visual-textual relationship that grew in importance as literacy grew within the publishing realm. As much as image and word were linked, both part are equally important as forms of communication.
Throughout the exhibition words is denied its interpretive, explicatory, or narrative function. Instead the works in the exhibition embrace language’s more permeable state: its elasticity, its penchant for questions, subtexts and double meanings. Exploring language’s limits and limitations the works in Seeing Words are often highly emotive; as visually translated from the literary works, they embrace questions of politics, sexuality, identity, race, and idealism.
Seeing Words is a visual interpretation of selected Indonesian Authors that considers highly individual’s manifestations of language, dialogue, and words in contemporary visual artworks produced by members of The Indonesian Graphic Designers Association (ADGI). Throughout the exhibition words is denied its interpretive, explicatory, or narrative function. Instead the works in the exhibition embrace language’s more permeable state: its elasticity, its penchant for questions, subtexts and double meanings. Exploring language’s limits and limitations the works in Seeing Words are often highly emotive; as visually translated from the literary works, they embrace questions of politics, sexuality, identity, race, and idealism.
Members of ADGI graphic designers who participate: Adam Mulyadi (Egghead Branding), Zinnia Nizar (Ampersand studio), Adityayoga (Inlander Design Buro), Ismiaji Cahyono & Citra Lestari (Sun Visual), Andi Rahmat (Nusae Studio), Andrew Budiman (Butawarna); Cecil Mariani, Eric Wijaya (ThinkingRoom), Fergie Tan & Yusuf Asikin (Brownfox studio), Gumpita Rahayu (Formika Studio), Jefferson & Kristin Monica (Feat Studio).
The exhibition of Seeing Words in Frankfurt Book Fair 2016 is collaboration between The Indonesian Graphic Designers Association (ADGI) and The Indonesian National Book Committee supported by Indonesia Ministry of Education & Culture alongside with BEKRAF (The Indonesian Agency for Creative Economy).
Seeing Words opens today on the 19th of October 2016 at Indonesia National Stand Hall 4.0, at Frankfurt Book Fair, Frankfurt, Germany.
ADGI – The Indonesian Graphic Designer Association