Feat Studio the designer for the identity of ASIAN Games Jakarta-Palembang 2018 share to us about the concept behind it.

Unity in Diversity
The Energy of Asia lies in the diversity of it’s culture, heritage, and legacy. When all these elements come together, they will be a major force to reckon in the world. The same principle applies to Indonesia, home to hundreds of ethnic groups speaking many different languages. Our Founding Fathers had envisioned a strong and united nation under the Bhinneka Tunggal Ika philosophy. That is why we decide to propose three different animals as the official game’s mascot. Bhin Bhin, a bird of paradise, who represents strategy wears a vest with Asmat pattern details from Papua. Atung, a Bawean deer, who represents speed wears a saroong with Jakarta’s batik tumpal pattern. And Ika, the one-horned rhino, wears Palembang’s traditional attire with flower pattern, she’s represents power.

ag2018-gmk-primaryid ag2018-gmk-secondaryid ag2018-mascot-gmk-01 ag2018-gmk-idcard-1 ag2018-gmk-book-1 ag2018-gmk-idcard-1 ag2018-gmk-web-1 ag2018-gmk-ux-1 ag2018-gmk-poster-1 ag2018-gmk-billboard-2 ag2018-gmk-billboard-1

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