Celebrating its 40th anniversary, Danone AQUA launched competition to re-design the label of their 600 mililiter bottle package. Taking the theme ‘Temukan Indonesiamu‘, this campaign challenges Indonesian youth to create a design that could represent Indonesia’s cultural and natural richness. As benchmark, AQUA engaged young designer Renata Owen who has succeeded in translating Indonesia’s huge biodiversity and culture’s symbols into a fresh label design that best suits AQUA’s image.
The competition has opened since April 22 and will be closed on June 17.
Check www.temukanindonesiamu.com for details.